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It’s all over the Facebook groups. It’s the new hot topic for CE courses and webinars. It’s another way to get out of the op. But what is this Myofunctional Therapist thing? I needed to find out for myself.
Lots of things have changed in dentistry since 1913. Now dental hygienists are trained to educate, co-diagnose, perform screenings, and provide treatment to save lives. So, if your patients’ oral health has meaning, then the dental hygiene visit isn’t just a cleaning.
As a dentist who built a practice from scratch many years ago, and now someone who is focused on the sales/marketing side of the industry, I completely understand that it is important to control costs. Today, the average general dental practice operates at approximately 70% overhead (up 15% from just 15 years ago). Obviously, supplies are the (most) important component of operating a practice, and responsible for a significant % of the expenses that comprise the aforementioned overhead numbers we are currently seeing. This leads us to a long standing problem within the dental industry…gray goods.